It seems like bloggers have been proclaiming the death of SEO (search engine optimization) almost since they discovered it existed.
Headlines are slanted in that direction more than ever, now that social media has come of age.
And that’s really my point. Commercial use of the internet has now been around long enough, that it has reached a level of maturity where certain ‘best practices’ are established. SEO is one of them.
As Kristine Schachinger points out in her article for SearchEngineNews.com, core SEO has not gone away. It’s just expected now.
Your website still needs to be optimized for search engines if you want it to show up in organic search results.
So if you think you can forget about SEO basics like title tags and keywords, you’re wrong. They’re fundamental to how search engines work, and probably will be for a long time to come.
If you’re taking your marketing advice from someone who tells you that your website can now ignore SEO, find a new SEO advisor. Yours has been reading the wrong blogs.
Read the full article here: http://searchenginewatch.com/article/2317758/SEO-Youre-Now-Being-Graded-on-the-Curve