As a consultant or small business owner, publishing insightful articles should be part of your digital marketing strategy. However, if you’re like most busy professionals, a half-dozen posts may be languishing in draft status on your WordPress site.
Unfortunately, unpublished posts won’t bring traffic to your website, or promote your services, or magically convert into leads or sales because of your good intentions. (Sigh!)
What you need are posts that are polished, published, and distributed around the web to places where your prospective clients can discover them.
There are a lot of reasons for neglecting those drafts, but if any of the ones below sound familiar, you’re not alone!
- You don’t have time to edit your drafts.
- Writing is not your strongest skill (or you just don’t enjoy it).
- You don’t write fluently in English (even though your ideas are brilliant!).
- You can create a post in WordPress, but after that, you feel lost.
- You know how to format for publishing in print, but your posts don’t look quite right online.
- You heard that posts need on-page SEO, but don’t know where to start.
- You also heard about internal linking and on-site SEO, but don’t know what those are.
You may have heard that blog posts only take 10 minutes to write, and WordPress only takes 10 minutes to master. The people who spread those rumors are either publishing rough drafts, are not disclosing that they outsource all of their writing, have never set eyes on a WordPress dashboard — or all of the above!
To get your blog posts out into the world where they can do some good, you may have to admit that you could use some help — there’s nothing wrong with that! Fortunately, freelance editors proficient in WordPress and SEO can help you finish what you started.
Look for them on freelancing websites, or do a Google search for WordPress content editing services. Why? Because most business websites can benefit from more blog posts on a regular basis. With strategic content planning and publishing, your WordPress site can transform over time into an inbound marketing platform.
After publishing and promoting content regularly for six to 12 month, you can dial back the publishing frequency and continue to see results. (I’m basing this on experience with my own websites.)
Business blogging is not a lifelong commitment, unless you want it to be. There’s a point where your website has enough good information that it attracts visitors on its own. Getting to that point is a project-length commitment, and it can be done in stages when its properly planned.
A lot of busy professionals find it easier to publish articles on a regular basis when they work with an experienced editor. They lay out their expert insights in a text draft, or during a recorded phone meeting, and the editor takes it from there. After they approve the article, the editor formats, optimizes, and publishes it on WordPress, and promotes it via social media.
That type of process can easily become an inbound marketing campaign that attracts prospective clients to your website organically. If you’d like to find out more about how this could work for you, use the contact information on this page to get in touch with me. Let’s talk about how to create the content that will grow your business.